Annals of Niche Marketing

Walkenhorst’s (link) must be (by all appearances) the leading merchandiser of goods to be shipped to inmates in California prisons. Evidently it is a niche market. A FAQ exchange specifies:

Q: How do I know what is allowed in an inmate package so I can avoid sending items that are not approved by the correctional facility?

A: Walkenhorst's is in direct contact with every facility's property officer to determine which items are allowed at each facility. All the items listed on walkenhorsts.com have been pre-approved by each facility's administration; therefore, the possibility of ordering an item from this website that is not approved has been removed.

From the front page of the website, one can infer that there is demand for Oreo cookies, Starkist chunk light tuna, Folger’s instant coffee and beef jerky. A 100-plus page music catalog offers something for every taste, including “Baby Needs Mozart” and Bach’s Christ lag in Todesbande. There is a special catalog for prisoners in the supermax facility at Pelican Bay.

Thanks, Ignoto.