Years ago I met a well-to-do man who told me how his struggling immigrant family put him through college.It's a good first principle except--they sell broomsticks in a deli?
“Mom and Dad owned little New York corner deli. Mom hung a kitchen broom next to the cash register. As each customer checked her stuff out, Mom would add in the price of the broom.
"If a customer balked, Mom would say, ‘Oh, I’m sorry, I thought that was your broom,’ and she’d give the money back, but customers didn’t catch her often. Well let me tell you something, that broom sent me and my brothers to college.”
Wednesday, May 19, 2010
Crank on the Broomstick
Crank offers a first lesson in marketing and enterprise organization: