Didn't there used to be a local beer in NYC called Rheingold?
Sure did. And apparently it gets a footnote in the long (and cluttered) history of marketing hype; Rod Taylor has the story at a marketing website. I remember my boss on the sports desk saying that a certain creature was "as ugly as last year's Miss Rheingold;" never knew ffor sure whether that was a slur on the beauty queen or the girl.
I was mostly too young to drink the stuff; what I mostly remember about Rheingold beer is one of those jingles that become a mind virus and stick with you --in this case, something like 60 years and counting:
:My beer is Rheingold, the dry beer,Oddly enough, I can't find a full-dress representation on the web. We'll have to settle for this:
Think of Rheingold whenever you buy beer.
It's not bitter, not sweet; it's a dry flavor treat,
Won't you buy extra dry Rheingold beer?