I'm looking at the cover of a catalog from the teaching company--you know, those guys who have more sales than a furniture showroom. It says:
Save 70%
on courses by some of our
Most Popular Professors!
But isn't that backwards? Didn't I learn in Econ 1A that if demand increases, the price will rise? Shouldn't it say:
Save 70%
on courses by some of our
Least Popular Professors!
[And actually, they do have a kind of "remainder shelf," where they shovel out some courses at $10 each--not, I suspect, their "most popular professors.] Or, failing that
Most Popular Professors
70 Percent Surcharge!
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