Sunday, July 29, 2012

Annals of Academic Marketing (New Antioch Division)

Antioch College in my day was famous as a den of free love and communism.  Or that was the public image; if there was any truth to it, nobody ever told me.  Anyway, as Antioch continues to claw its way back from its near death experience, they seem to be putting some money into some glitzy PR.

But help me on this one, people.  I take it their target audience is loving (and solvent) parents who might be persuaded to disencumber themselves of $35,750 a year to  give their beloved a start in life.  And that is their audience, do you think this little creation conveys they message they want to convey?  Opportunities and possibilities, oh boy.


New York Crank said...

Tuition shmuition. Last I heard, they were letting in at least one entire class tuition-free. That's a brilliant move – if they really can afford it – to attract some share of the best and the brightest, especially if they're among the poorest of the best and brightest. It beats getting turned down by all but the most desperate.

On the other hand, it's also an awfully gutsy move for a college that just sold its last non-academic, non-campus asset that I'm aware of, (the Yellow Springs Instrument Company) to fund their own comeback. After the roughly 35 million from that sale is gone....

Well, I dunno what.

Crankily yours,
The New Yok Crank

Stephen Montsaroff said...

I hope they proof read this document better than the request for money they sent me.

The photo is interesting. It looks like a dirty old man and a young thing to me.....