Sunday, November 22, 2009

Whatever It Takes...

From the NYT Sunday morning story about Norm Radow the Workout Guy who steps in to make what he can out of failed real estate projects:
In 2003, Lehman sent him to Boston to rescue a failed condo tower. ... Ceilings in the tower were seven and a half feet high, about a foot and a half less than typically found in luxury condos. "He tried to squeeze an extra floor into the building," Mr. Radow says of the project's developer ... To help solve the height problem, Mr. Radow hired only sales people who weren't much taller than 5 feet. he sold all the units, and Lehman Brothers was thrilled.
Link.

Update: John says: short sellers. Oh tee hee.

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