Friday, June 14, 2013

The WinCo Demographic

I don't think we are part of the target audience but Mrs. B is a careful manager and take my word for it: WinCo actually has a lot of perfectly decent stuff at attractive prices.  Perhaps more intriguing is how little the crowed here resembles the folks at Wal-Mart just down the road.  Not nearly as many tattoos nor as much flab.  This is clearly a downmarket cohort, but they look mostly like serious people striving to make a go of a limited budget.  And, sad to say, not a lot of happy faces.  Particularly among the older portion of the human inventory: lots of  them grey and impassive, as if just getting through the day was a challenge in its own right.

The only discordant note: the array of cheap tschatschkes arrayed in the entryway, like prizes at the shooting gallery at the county fair.  Got to keep the kids mollified somehow, I guess.

1 comment:

Able said...

I went to the Dixon Walmart one friday night - all single parents with their kids in tow. I figured you don't shop on a friday night unless you're working 7 days a week, and you don't bring the kids unless you really have no other choice.

It was not an uplifting experience.