Skywalkers in Korea Cross Han Solo
Well I thought it was cute, but not everybody is impressed. Anyway, it leads to a diverting discussion of what counts as a good headline, and why.
Which is as good an occasion as any for me to remember the late Don Bice, working as a student newspaper editor at Antioch College when Rod Serling, then an Antioch student, won some sort of writing award that got him a free trip to New York from the old Dr. Christian radio program. Bice wrote:
Campus Rejoices as Serling Goes to Christian Reward
H/T Kottke again.
1 comment:
On the other hand, way back when they were still bad boys' clubs, ad agency creative departments tried to do the reverse of copyreaders – seeing what kinds of double entendres they could sneak past clients and into print.
I once worked for a guy whose proudest off-the-resume achievement was a subway poster adertising a bank. It showed a happy guy with a snap brim hat holding up three fingers. And the headline read:
"I upped my income 3% last year. Up yours."
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